So, let’s cover what you need to start: What your thank you page should includeįirst, your thank you page should include the obvious, “thank you” in one form or another (thanks, congratulations, order confirmed, etc.). It’s not to just simply confirm a completed action, but also an opportunity to engage with your visitors more and ultimately, a chance to move your visitors along and deeper into your sales funnel.īut not only do you need a thank you page, you need a good one. To propose that question again, why do you need a thank you page? So why wouldn’t you put more effort into your thank you page?Ī thank you page is an opportunity for so much more. They went so far as to complete whatever action you required of them. It’s clear that the visitor is engaged with your offer and your company. They may even decide to forgo engaging with the thing they just signed up for (if it’s guide, maybe they end up deleting or never reading it, if it’s a product, maybe they decide to cancel the order). A page like that fails to reassure the visitor that they made a good decision (typically referred to as “buyer’s remorse”). Not only that, a poor thank you page can leave a bad feeling in your visitor’s stomach. It leaves a huge opportunity on the table and all that effort and energy trying to get that person to convert is wasted. How to create an about us page that works like a charmĪ page like that fails to connect with people and, ultimately, leaves your visitors left high and dry. How to build a website from scratch in 9 stepsĤ.

If you’re in a hurry or are here just for the thank you page examples, go ahead and use the table of contents below.Ģ. From the simple “What is a thank you page?” to ideas on how to optimize your thank you page for engagement and conversions, I’ll cover it all. In this article, I’m going to show you what you need to create the perfect thank you page. A visitor who has already completed an action on your website is much more likely to go a step further but if all you offer is thanks, you leave them hanging. A simple “thanks, and here’s your ‘whatever’” just doesn’t cut it. They also miss the chance to further engage with visitors, move them along to another section of the website, make a sale, make it easy for them to follow the brand on social media, and so on.Īll those missed opportunities could have been taken advantage of with a good thank you page. Most websites, however, have lackluster thank you pages that barely meet the expectation of the visitor. Typically, when a visitor completes an action on your site, they’re immediately sent to a thank you page. Congrats! But what else did you do? Did you take full advantage of that conversion? Likely not.

You created the perfect landing page and got your visitor to sign up. Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website.

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